Privacy Notice
Last updated: 12 August 2026. This notice applies to visitors and trade customers in the United Kingdom and Ireland and is written to meet the UK GDPR, the Data Protection Act 2018, the EU GDPR and the Irish Data Protection Act 2018.
1. Who we are
Fetch Trade ("we", "us") distributes premium pet brands to retailers across Ireland, Northern Ireland and Great Britain. We are the data controller for the personal data described in this notice. You can reach us at hello@fetchtrade.co.uk for any privacy question or request.
2. What data we collect
- Trade application data — business name, contact name, email, phone, business type, VAT number, website or social profile and any notes you add.
- Account and order data — delivery and billing addresses, order history, basket contents, invoices and payment status (card details are handled by our payment provider, never by us).
- Communications — emails, WhatsApp messages, call notes and meeting bookings.
- Technical data — IP address, device and browser type, and pages viewed, collected through cookies and similar technologies where you consent.
3. Why we use it and our lawful basis
- Assessing trade applications and running your account — performance of a contract, or steps taken at your request before entering one.
- Processing orders, deliveries and invoices — performance of a contract.
- Customer service and account management — legitimate interests in supporting our trade customers.
- Trade marketing emails — consent, or the soft opt-in for existing customers of similar products; you can unsubscribe in any email.
- Analytics and marketing cookies — consent (see our Cookie Policy).
- Accounting, tax and fraud prevention — legal obligation and legitimate interests.
4. Who we share it with
We share personal data only with providers who help us run the business: cloud hosting and database providers, our email delivery provider, payment processors, couriers and logistics partners, and our accountants. They act on our instructions under written contracts. We never sell personal data.
5. International transfers
Some providers process data outside the UK or EEA. Where that happens we rely on UK adequacy regulations, EU adequacy decisions, or the Standard Contractual Clauses with the UK International Data Transfer Addendum, together with appropriate technical safeguards.
6. How long we keep it
- Unsuccessful trade applications: 12 months.
- Customer account and order records: 7 years after the last transaction, to meet UK and Irish tax rules.
- Marketing consents and unsubscribe records: until withdrawn, plus 2 years as proof of consent.
- Cookie consent records: 12 months.
7. Your rights
You have the right to access your data, correct it, erase it, restrict or object to processing, request portability, and withdraw consent at any time. Email hello@fetchtrade.co.uk and we will respond within one month.
If you are unhappy with how we handle your data you can complain to the UK Information Commissioner's Office (ico.org.uk) or the Irish Data Protection Commission (dataprotection.ie).
8. Cookies
We only set non-essential cookies with your consent. You can change your choice at any time — .